Southern Ground Inc. and musician Zac Brown
Concept Design | Furniture Design and Fabrication
What does a former 25,000 sq ft. abused warehouse housing railroad parts, and an award winning recording artist have to do with each other? Most would say not much. However when two creative minds get together, that of Zac Brown and Allison Hyer you create a vision of offices, a test kitchen, hang out space for the band and a headquarters to all things Southern Ground. The space had to embody the heart and soul of the artist that called it home. While the bones of the structure were good, the space needed to be redefined to functional office and meeting spaces, a test kitchen, manufacturing space that was relaxed and personal, yet professional and equal to the caliber of the Southern Ground companies. Hyer Creative worked to make the fact that the space was devoid of natural light a plus in the design verses reeling against it. Designing and fabricating the majority of the furniture and millwork allowed Hyer Creative to create drama and scale that related well to the mass of the space. Reclaimed and re-purposed woods, leather, steel and tin helped to make the building warm, and intimate. Hyer Creative followed up with developing the architecture, design and construction management of the Southern Ground Social Club in Senoia Georgia two years later. Zac had this to say about principal and owner Allison Hyer: “You do a great job. We could not have done this without your help. You are a bada**”
